Eruminati Project – Comprehensive Overview

What is Eruminati?

The word “Eruminati” is a fusion of two key elements: “Eru” and “Minati.”

• Eru is a nutritious vegetable native to Cameroon, particularly cherished by the Bayangi people from the Manyu region in southwestern Cameroon. It is traditionally made into a savory vegetable soup, featuring finely shredded eru leaves, water leaves, crayfish, smoked fish, meat, cow hides, snails, and cow stripes. This dish is deeply rooted in Cameroonian culinary culture and is widely enjoyed.

• Minati is derived from the word “dominating,” symbolizing power and influence. Thus, “Eruminati” represents the eru that dominates and conquers the market with its exceptional quality and flavor.

Eruminati is Chef Dawei’s signature version of this ever-popular dish. It stands out not only for its flavor but also for its health-conscious preparation. Cooked with love, passion, and a deep concern for consumers’ well-being, Eruminati features:

• Limited palm oil to reduce cholesterol levels
• No added salt
• Minimal seasoning cubes
• More snails and less beef for a protein-rich, nutritious meal

Eruminati redefines the traditional eru dish, offering a healthy, flavorful experience that caters to both the taste buds and the well-being of consumers. This is the eru that truly dominates!

One of our exciting upcoming projects is Eruminati, Chef Dawei’s signature ever-green dish. Eruminati is a unique blend of Cameroon’s traditional vegetable, Eru, prepared with the finest ingredients, including more snails and less beef, limited palm oil to reduce cholesterol, and cooked with health-conscious love and passion. This dish aims to dominate the market, offering a healthier alternative for consumers who value quality and taste.

We are fully prepared to launch Eruminati, and we only require the necessary budget to kickstart the project. Different sizes and packs will be available for consumers, with prices ranging from 2,500 XAF to 20,000 XAF.

Initial Production Costs:

• Packaging Bowls:

  • 10 Litres x 100 = 100,000 XAF
  • 5 Litres x 100 = 50,000 XAF
  • 2 Litres x 100 = 30,000 XAF
  • 1 Litre x 100 = 20,000 XAF

• Stickers:

  • 10 Litres x 1000 = 100,000 XAF
  • 5 Litres x 1000 = 90,000 XAF
  • 2 Litres x 1000 = 60,000 XAF
  • 1 Litre x 1000 = 50,000 XAF

Branded Uniforms and Aprons:

• 5 T-Shirts x 5,000 XAF = 25,000 XAF
• 5 Aprons x 5,000 XAF = 25,000 XAF

Ingredients:

• Snails: 50,000 XAF
• Meat: 50,000 XAF
• Garri: 25,000 XAF
• Fufu: 25,000 XAF
• Dry Fish: 200,000 XAF
• Crayfish: 100,000 XAF
• Waterleaf: 25,000 XAF
• Eru: 20,000 XAF
• Red Oil: 200,000 XAF
• Cowhides: 90,000 XAF
• Cow Stripes: 30,000 XAF
• Gas: 30,000 XAF

Operating Capital: 100,000 XAF

Marketing Strategy:

To ensure Eruminati gains maximum visibility, we are investing in a strategic marketing campaign that will span:

• Blogs, vlogs, and comedy videos to engage consumers
• Social media ads on Facebook and Instagram to build a strong online presence
• Google ads to drive traffic to our website and e-commerce platforms

Marketing  and Sales Costs: 250,000 XAF

Total Investment to Launch Eruminati:

With a well-rounded budget for packaging, ingredients, branding, and marketing, Eruminati will be ready to hit the market with force and provide consumers with a delicious, healthier option.

We invite you to join us on this journey by investing in cash or kind and become part of Chef Dawei Foods Ltd’s mission to revolutionize the African food industry.